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Maybe It's a Question You Haven't Said Out Loud Yet
If I'm making this much, why don't I have more to show for it?
We know that feeling. Not from a textbook. From lived experience.
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Two Accredited Financial Counselors®. One Practice. Built for You.
We are Weslia Echols and Willa Williams, Accredited Financial Counselors® and co-founders of Trinity Financial Coaching. We have been coaching faith-driven women toward financial fulfillment since 2011.
Before we were coaches, we were faith-driven women who showed up fully in every area of life and still couldn't seem to get our finances to reflect that. We know the gap between how hard you have worked and what you actually have to show for it. We have lived it.
Trinity Financial Coaching was not born in a boardroom. It was born in a church, when Weslia — a Financial Advisor at Prudential Securities — was teaching a faith-based financial literacy class she created, and Willa was one of her students. That Spirit-led encounter became a partnership and, eventually, a calling.
When Willa retired at 55, having put her own financial picture together piece by piece, she stepped fully into that calling alongside Weslia. Together, we have spent more than a decade coaching women toward the clarity, confidence, and fulfillment God designed for them.
This was never just our idea. It was God's idea.
What We Built Together
Every coaching relationship is anchored in the 4 Borders of Financial Fulfillment, our framework that puts Alignment, Clarity, Confidence, and Fulfillment in place so that every piece of your financial picture has somewhere to belong. Think of your finances like a puzzle. The borders go in first. Once they are in place, the rest of the picture begins to come together.
This is not a one-size-fits-all plan. It is a Spirit-led strategy built around your life, your values, and the financial future God designed for you.
What Our Clients Say
T. Williams, MI
"She aligns herself with each client and eases the tension that typically accompanies financial discussions. Once that trust has been established, she continues to wow clients with personalized tools, simple action steps, and the encouragement needed to move forward."
Alena Turner, MI
"It has only been three weeks, and when I tell you my mindset surrounding money is changing so quickly — it is incredible. I am retraining my mind and redefining what wealth means to me. Trinity Financial Coaching is where it's at."
Our Credentials
All Trinity Financial Coaching coaches hold the AFC® (Accredited Financial Counselor®) certification mark — the only nationally accredited financial counseling designation, reflecting our commitment to high standards, ethical practice, and continuing education.
This mark signifies that our coaches have met the rigorous educational, examination, experiential, and ethical requirements certified by the Association for Financial Counseling, Planning and Education (AFCPE®).
Founded in 2011. Accredited Financial Counselors® since 2015.